Adidas Samba

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According to the latest filing shows the German sporting goods company Adidas Group announced by brands and geographic regions driven by strong sales of the Group in the fourth quarter net loss of 139 million euros from last year narrowed to 44 million euros. Full-year net profit rose 29 percent to 640 million euros, with sales up 10 percent to 16.9 billion euros.


As of the fourth quarter of December 31, 2015, the Group net profit rose 68.7%, although with respect to the same period last year, marketing spending was up 31%. This performance by the non-operating loss of goodwill impairment affected a total of 34 million euros, which relates to the fourth quarter of $ 16 million in Russia and $ 17.8 million of business in Latin America.


Group's fourth-quarter sales rose 12% to $ 4.2 billion, mainly due to adidas online store and Reebok brands driven, they are up 16% and 5% respectively.


For the full year, the Group's net profit rose 29 percent to 640 million euros, with sales up 10 percent to 16.9 billion euros, mainly due to Western Europe, Greater China, the United States, the Middle East, Africa and Asia by double-digit growth in sales promote.


adidas outlet store CEO Herbert Hainer believes that 2015 was a very successful year. Group met all key financial targets and exceeded the initial target. For 2016, the development, the Group will continue to remain optimistic, and think that the state is more powerful than ever.


adidas outlet store online revenue is expected to increase in 2016, and this year is expected to record double-digit growth. Sporting goods manufacturer Adidas Group, headquartered in Germany, which will be held in France to participate in the European Football Championship and the Olympic Games in Rio.